Tata Safari’s New Look to Rival Fortuner and Capture the SUV Market

In the ever-evolving landscape of the Indian automotive market, few names evoke as much nostalgia and excitement as the Tata Safari. First introduced in 1998, the Safari quickly became synonymous with adventure, power, and prestige. Now, with the launch of the new Tata Safari, the iconic nameplate has been reborn, blending its rugged heritage with modern luxury and technology. This article delves into the exciting features, design elements, performance capabilities, and the overall impact of the new Tata Safari on the SUV market.

A Legacy Reimagined

The original Tata Safari carved out a special place in the hearts of Indian car enthusiasts. It was known for its commanding road presence, rugged build, and its ability to conquer tough terrains. The SUV became synonymous with adventure, embodying the spirit of freedom and exploration. Now, Tata Motors aims to build on this legacy while catering to the needs and expectations of the modern SUV buyer.

The new Safari retains the essence of its predecessor, incorporating robust engineering with sophisticated design and cutting-edge technology. Tata Motors has incorporated the lessons learned over the years to enhance the Safari’s appeal to a broader audience while staying true to its adventurous roots.

Striking Design and Aesthetics

One of the most notable aspects of the new Tata Safari is its bold and imposing design. It blends modern aesthetics with a rugged, muscular build that is characteristic of the Safari brand.

Key design features include:

  • Tri-arrow grille pattern: The front fascia features a distinctive tri-arrow grille, a hallmark of Tata’s Impact 2.0 design philosophy. This grille gives the Safari a strong, confident presence on the road.
  • Sleek LED headlamps: The headlights come with sleek LED lighting and daytime running lights, providing the Safari with a contemporary and aggressive look.
  • Floating roof design: A signature design element, the floating roof design is enhanced with chrome finishers that add sophistication to the SUV’s overall rugged look.
  • Rear design: At the rear, the SUV features split LED taillamps connected by a chrome strip, emphasizing the width of the vehicle. The upright tailgate also pays homage to the original Safari’s design.

The new model is available in a variety of attractive colors, providing a personalized touch to match the unique style of the driver.

Design FeatureDescription
GrilleTri-arrow grille pattern, signature of Impact 2.0
HeadlampsSleek LED headlamps with daytime running lights
Roof DesignFloating roof design with chrome finishers
TaillampsSplit LED taillamps connected by a chrome strip
TailgateUpright design reminiscent of the original Safari

Spacious and Luxurious Interior

Step inside the new Tata Safari, and you’re greeted with a cabin that exudes luxury, comfort, and attention to detail. Tata has ensured that every passenger enjoys a premium experience by using high-quality materials throughout the interior.

Some of the key interior features include:

  • Premium materials: The dashboard features a layered design, with soft-touch materials, wood trim, and metallic accents. These add a touch of refinement to the overall cabin.
  • Seating configurations: Available in both 6-seat and 7-seat layouts, the Safari offers ample space for passengers across all three rows. The second-row seats can slide and recline, while the third row can be folded flat to create a large cargo area.
  • Long-distance comfort: The seats are designed for comfort during long journeys, with premium upholstery options such as leather in higher trims.
  • Panoramic sunroof: The large panoramic sunroof adds a sense of openness and allows passengers to enjoy the view during their travels.
  • Storage and charging: Thoughtful touches like USB charging ports for all rows and ample storage compartments enhance convenience.

The interior of the Tata Safari provides a high level of luxury and space, making it an ideal choice for families and road-trippers.

Advanced Technology Features

Tata Motors has packed the new Safari with state-of-the-art technology to enhance both the driving experience and convenience.

Some of the notable technology features include:

  • Touchscreen infotainment system: The central dashboard is dominated by a large touchscreen system compatible with Apple CarPlay and Android Auto. It handles media, navigation, and controls vehicle functions.
  • Digital instrument cluster: The fully digital instrument cluster provides essential driving information in a clear and customizable format.
  • Connected car technology: The Safari comes equipped with iRA technology, allowing owners to remotely monitor and control the vehicle through a smartphone app.
  • Immersive audio: A 9-speaker JBL audio system delivers an immersive sound experience for both the driver and passengers.
  • Wireless smartphone charging: Keeping up with modern conveniences, the SUV features wireless smartphone charging.
  • 360-degree camera system: This system helps with easy maneuvering, especially in tight spaces.
  • Drive modes: The Safari offers multiple drive modes, allowing the driver to adjust performance based on road conditions.

These technology features make the new Tata Safari a true companion for the modern tech-savvy driver.

Technology FeatureDescription
Infotainment System8-inch touchscreen with Apple CarPlay and Android Auto
Digital Instrument ClusterClear, customizable format for driving information
iRA Connected Car TechnologyRemote vehicle monitoring via smartphone
JBL Audio System9-speaker audio system for superior sound
Wireless ChargingConvenient wireless smartphone charging
360-degree Camera SystemProvides visibility for easier parking and maneuvering

Also Read: Urban Cruiser by Toyota: A Game-Changer in the Luxury Segment with Shandar Features

Performance and Driving Dynamics

Under the hood, the new Tata Safari is powered by a 2.0-liter Kryotec turbocharged diesel engine. This engine delivers an impressive 170 PS of power and 350 Nm of torque, ensuring that the SUV offers both smooth city driving and powerful highway cruising.

Key performance details:

  • Engine options: The 2.0-liter diesel engine is available with both a 6-speed manual transmission and a 6-speed automatic transmission.
  • Drive configurations: Currently, the Safari is offered in a two-wheel-drive (2WD) configuration, but its robust suspension system and raised ground clearance ensure that it can tackle rough roads with ease.
  • Driving dynamics: The suspension and steering setup have been tuned for a balanced ride, ensuring comfort while minimizing body roll, which is essential for an SUV of this size.

The driving experience is a blend of power and comfort, making it suitable for both everyday driving and long road trips.

Safety First

Safety is a critical focus for Tata Motors, and the new Safari comes equipped with a range of features to ensure the safety of all occupants.

Key safety features include:

  • 6 airbags: Providing comprehensive crash protection for all passengers.
  • Electronic Stability Program (ESP): With additional functions such as Hill Hold Control and Roll Over Mitigation.
  • Traction control: Ensures optimal performance and control in slippery conditions.
  • ISOFIX child seat anchors: Ensures safety for younger passengers.
  • Tire pressure monitoring system: Alerts the driver in case of under-inflation, reducing the risk of accidents.

The Safari’s body structure has been engineered to absorb and dissipate crash energy effectively, further enhancing occupant protection.

Efficiency and Environmental Considerations

Despite its size and power, the Tata Safari is designed with efficiency in mind. The diesel engine incorporates advanced technologies to optimize fuel consumption and reduce emissions.

Additional features to enhance efficiency:

  • Auto start-stop: This system helps improve fuel economy by shutting off the engine when idling and restarting it when needed.
  • Eco-friendly materials: Tata Motors has focused on using sustainable materials in the construction of the Safari wherever possible, reflecting its commitment to environmental responsibility.

Pricing and Value Proposition

The new Tata Safari is positioned as a premium SUV and competes with other high-end SUVs in the market. The pricing varies depending on the variant and features, but overall, the Safari offers significant value considering its high-end features, spacious interior, and brand legacy.

Target Audience

The new Tata Safari is designed to appeal to a wide range of buyers, including:

  • Families: With its spacious cabin and focus on safety, the Safari is ideal for families looking for comfort and room for everyone.
  • Adventure enthusiasts: The Safari is perfect for those who love weekend trips and exploring new terrains thanks to its rugged capabilities.
  • Tech-savvy professionals: With its modern tech features and connected car capabilities, the Safari is a great fit for those who want the latest in-car technology.
  • Brand loyalists: Fans of the original Tata Safari will be drawn to this modern reinterpretation, which carries forward the legacy of the classic model.

Market Impact and Competition

The new Tata Safari has created a buzz in the premium SUV segment in India. It competes with established models like the MG Hector Plus and Mahindra XUV500. With its distinctive design, advanced technology, and powerful engine, the Safari has quickly carved out its niche.

The introduction of the Safari has forced competitors to reassess their offerings, raising the bar in terms of design, technology, and performance for all premium SUVs in the segment.

Conclusion

The new Tata Safari is a worthy successor to the original SUV. It successfully blends the rugged spirit of its predecessor with modern luxury, advanced technology, and a focus on comfort and safety. The Tata Safari is well-positioned to capture the attention of Indian buyers looking for a premium SUV that offers a perfect balance of style, capability, and modern features.

As it hits the roads, the new Tata Safari is poised to continue the legacy of one of India’s most beloved automotive icons while shaping the future of SUV design in the country.

FAQs

What engine does the new Tata Safari have?

The new Tata Safari is powered by a 2.0-liter Kryotec turbocharged diesel engine, producing 170 PS of power and 350 Nm of torque.

What are the seating options in the Tata Safari?

The new Safari is available with both 6-seat and 7-seat layouts, providing ample space and versatility for passengers.

Does the Tata Safari have advanced safety features?

Yes, the Safari comes equipped with 6 airbags, ESP, traction control, ISOFIX child seat anchors, and a tire pressure monitoring system for enhanced safety.

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